What is shoppable video?
Everything you want to know about the biggest digital marketing trend.
Will product placement develop into the dominant form of advertising globally?
The world of entertainment is changing at a breakneck speed because of shifting viewer behaviour.
The advanced interactive video options for OTT
Keeping customer engaged is key to loyalty and the churn reduction. So let's dive into it.
Benefits of interactive video for branded content
Making content work much harder for you by turning your programme into a sales powerhouse.
Get creative with your videos. Your viewers will watch your videos more if you manage to keep it interesting and fun.
Gogglesoc is also setting an excellent example for finding your viewers where they hang out online.
A "Shop Now" button with the recommended product immediately directs users to the next course of action.
The key success factor behind NBCUniversal Checkout is that it shortens the gap between the point of inspiration and action.
The campaign does an excellent job of piggybacking on the immense popularity and mass-familiarity.