What is shoppable video?
Everything you want to know about the biggest digital marketing trend.
CONTRIBUTOR
Ivo Lochtman
Marketing Director
The advanced interactive video options for OTT
Keeping customer engaged is key to loyalty and the churn reduction. So let's dive into it.
Pause banner
Get creative with your videos. Your viewers will watch your videos more if you manage to keep it interesting and fun.
Gogglesoc
Gogglesoc is also setting an excellent example for finding your viewers where they hang out online.
US Weekly
A "Shop Now" button with the recommended product immediately directs users to the next course of action.
NBCUniversal
The key success factor behind NBCUniversal Checkout is that it shortens the gap between the point of inspiration and action.
National Geographic
The campaign does an excellent job of piggybacking on the immense popularity and mass-familiarity.
Neiman Marcus