Are you a publisher? And willing to offer your advertisers a full-fledged alternative for Social Network adds?

Beats

Beats Succes Story

Challenge

Improving
margins

Focus on direct sales instead of third party resellers.

The majority of the Beats products is sold through third party (online) resellers who take a significant piece of the retail margin.

To improve its overall margins, Beats wanted to sell more products directly to customers by directing them to the Beats store instead of third party stores.

Action

Shoppable
videos

Product tagging for more direct sales.

Showtag offers a simpel yet powerful solution which in this case should result in more direct sales to the Beats webshop: Product tagging.

By making their advertising and other videos interactive and tagging the Beats products with a direct link, the viewers landed on the Beats webshop instead of the third party stores.

Result​

200%

The direct sales doubled in numbers.

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Hendrik Alderliesten
CEO Talpa Nederland

Applied Features

Product Tagging

Sell featured products by tagging them in a video

Cast & Crew

Add cast & crew background information including pictures, video and Instagram accounts.

5 ways to turn audience into revenue

If you offer you new possibilities, they will practice
you. Increase your competitiveness with new
revenue models and increase your turnover.