NOS

One of the key public broadcasters in The Netherlands, focusing on news, sports and current affairs, decided to go from one to two-way television.

NOS’ Succes Story

Challenge

Engaging​

More interactive and deeper connection with younger audiences. ​

With just a daily youth news programme, engaging with the younger audience is not enough.

This audience needs interaction. By bringing the online interaction tools into their programmes, NOS hoped for more engagement with the this specific audience.

Also, additional videos are needed to bring more depth within a specific subject.

Action

2 ways​

Voting, video-in-video and call-to-actions.​

To keep attention and make it more interactive, there are various moments in the broadcast where viewers are encouraged to vote or leave an opinion.

Next to that, the viewers will see an additional video by pausing and without leaving the original video. This is called video-in-video.

At the end of multiple news items, specific call-to-actions are offered.

Result​

200%

More viewing time from the younger audience.

The total viewing time for the younger audience is doubled!

One of the reasons is because in 76% of the daily shows, at least one additional video was watched. 34% of the sessions ended with at least one vote or opinion. This means that a big part of the viewers actually got engaged.

Showtag simply offers a window into the existing online tools, which is why all the results are part of the overall results.

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Hendrik Alderliesten
CEO Talpa Nederland

Applied Features

Clickable Banners

Push creative banners to viewers when watching or only made available upon pausing the video.

Video in Video

Offer viewers additional (branded) video to watch without ever leaving the current video stream.

Embedded Forms

Direct response forms allow viewers to leave contact details or other relevant information.

5 ways to turn audience into revenue

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you. Increase your competitiveness with new
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