Show case: Jumbo | Talpa
Wat Eten We?
Jumbo Supermarkets & Talpa
Succes Story of Jumbo | Talpa
Next level branded content.
Direct product offering, Multiply product placement opportunities, increase the ROI.
Local Celebrity Chef Roberta Pagnier prepares a simple and easy recipe in the daily cooking show “Wat eten we?” The show is sponsored by Jumbo Supermarkets - a leading Dutch supermarket chain. The interactive layer presents viewers with the option to order all ingredients with just one click. They get added to the Jumbo shopping cart to be delivered to the viewers doorstep. Other items that Jumbo sells, like soap, pans or even Roberta’s sweater are tagged throughout the video and can be ordered directly in either the Jumbo shop or any other provider.
Instead of showing a message to the viewers on the video itself, Talpa has chosen to show an pre-roll video to explain to the viewer that the program is interactive
Pre-Roll video
Added before each program on the streaming platform
Applied Features
The following features are used within 'Wat Eten We?'
Shoppable video
Sell featured products by tagging them in a video. A flexible tag is placed on products each time they appear in the video. Clicking the tag will either provide more information or directly place the product in your shopping basket.
Custom Product List
Products on the custom product list have the option to instantly connect to an API and fill the shopping basket of a website/app with all the products in that category.
Product Details
clicik a tag or menu item to learn more about the product, the product details sections have an external link button to the website so no need to search on google.
Product Overview