Show case: Nelly.com
Paradise Hotel: Season 10 Norway MODERN TIMES GROUP

Succes Story of Nelly.com

Challenge

Next level branded content

Direct product offering, increase the ROI.​

Action

1 Hour

Quick delivery in less as one hour

All the clothes the contestants were wearing needed to be tagged.

And quick, because between the final edit and the first airing there was less than 1 hour. But Showtag technology and quick hands made this possible.

As an extra, the product tagging, there was a main menu overlay with an option to vote for the contestants.

Result

44%

Of the viewers interacted with a product

Pre-Roll video

before the actual video starts playing a pre-roll video is shown to the
viewer that explains how to interact with the main program

Applied Features

The following features are used within the Paradise hotel demo

Shoppable video

Sell featured products by tagging them in a video. A flexible tag is placed on products each time they appear in the video. Clicking the tag will either provide more information or directly place the product in your shopping basket.

Music identification

connect the (background) music directly with a link to not only big platforms but even to your local store (platenkompaniet.no)

Product Details

clicik a tag to learn more about the product, the product details sections have an external link button to the website so no need to search on google.

Push banner: Rituals

Banners can be standard or creatively designed in any format. They can be pushed to viewers when watching or only made available upon pausing the video. Visible when video is playing.

video in video

Additional videos can be presented to and played by customers. The additional videos overlays on top of the paused original video, which simply continues where left off when playback of the additional video is cancelled.

Menu

Default placed in the top of the screen but can be positioned anywhere. The main menu can be switched off. Activated in mouse over or even added to live stream. The main menu can be completely adjusted for each programme

Push banner: Rituals

Banners can be standard or creatively designed in any format. They can be pushed to viewers when watching or only made available upon pausing the video. Visible when video is playing.

video in video

Additional videos can be presented to and played by customers. The additional videos overlays on top of the paused original video, which simply continues where left off when playback of the additional video is cancelled.

Menu

Default placed in the top of the screen but can be positioned anywhere. The main menu can be switched off. Activated in mouse over or even added to live stream. The main menu can be completely adjusted for each programme

Embedded Flowplayer video

Use the HTML element to add an iframe element to the video. Use it to add javascript, videos or even forms to generate leads – directly triggered in the video and connected to your environment for easy data access.

Product Overview

Viewers can see all connected products on offer in the video menu, making it simple to purchase any items featured in the video. The products can be seperated into two list.

Everyone benefits from
non-invasive interactive content

What makes Showtags interactive video solutions unique is that it did not interfere with the creative mind of the video director, producers and editor. Showtags interactive video solution is added after the final edit making it work for all steakholders involved with jeopardizing the integrity of the program. see it in action.

the following is an interactive trailer that represents the 48 episodes of MTG’s Paradise Hotel as published on the Viafree platform.

00:00 - 03.51 menu direct access
00:00 - 00:03 call to action - sign up for Paradise Hotel
00:04 - 00:05 contestant video in video
00:04 - 02:45 product tags
00:04 - 00:31 contestant tags
00:12 - 01:17 contestant tag
01:06 - 01:35 music link to platenkompaniet
01:25 - 01.31 contestant tag
01:40 - 01:45 push Banner Rituals
01:46 - 01:49 pull Banner Dove
03:10 - 03:44 html element embedded YouTube video

Diversify your revenue
models and strengthen
your brand

Create a lasting impact on your audience.

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