All features can
simultaneously be
deployed
The basis for all interactive services is a set of tools that can be deployed in any combination and sequence to allow you to reach your objectives. Think of the Showtag tools as your essential toolkit to build the interactive experience that brings value to your customers and your company. The toolkit is available in a simple, efficient format that allows you to quickly deploy the most essential functionality. If you prefer to use your full brand and design kit, then that’s possible too.
Shoppable video
Sell featured products by tagging them in a video. A flexible tag is placed on products each time they appear in the video. Clicking the tag will either provide more information or directly place the product in your shopping basket.
Blog post available: what is shoppable video
Music identification
connect the (background) music directly with a link to not only big platforms but even to your local store (platenkompaniet.no)
Product Details
click a tag to learn more about the product, the product details sections have an external link button to the website so no need to search on google.
Video in Video
Additional videos can be presented to and played by customers. The additional videos overlays on top of the paused original video, which simply continues where left off when playback of the additional video is cancelled.
Clickable Banners
Banners can be standard or creatively designed in any format. They can be pushed to viewers when watching or only made available upon pausing the video. Banners can be an image or even transparent video.
Blog post available: pause banner
Main menu
Default placed in the top of the screen but can be positioned anywhere. The main menu can be switched off. Activated in mouse over or even added to live stream. The main menu can be completely adjusted for each video.
Direct Response
A two-stage element that can be pushed to the front to inform the user an action can be taken in that time segment. Allow viewers to leave contact details, subscribe to a newsletter or book a testdrive.
Cast & Crew
A flexible tag is placed on a person each time they appear in the video. Clicking the tag will either provide more information, add additional videos or direct viewers to Instagram, Facebook or other social media.
Live Data
Serve up live data through voting or audience participation – or integrate any data stream. The data is available during and after the broadcast.
Shopping List
Products on the custom product list have the option to instantly fill the shopping basket with an additional button.
Meta Data
Elegantly display relevant metadata about your programme on screen during pause incl. logo.
Product Overview
Viewers can see all connected products on offer in the video menu, making it simple to purchase any items featured in the video. The products can be separated into two list.
People Overview
The quick access menu button in the menu let the user see instantly all the people that are tagged in the program in an easy scroll overview, the overview can be extended with the video-in-video's listing for that person.'
HTML Element (Form)
Use the HTML element to add an iframe element to the video. Use it to add javascript, videos or even forms to generate leads – directly triggered in the video and connected to your environment for easy data access.
Favorite Person
Viewers can save the person to their favorite list for later access allowing them to continue to watch the content and come back later. The favorite list data is also available as API for direct integration in the website.
Blog post available: advanced options for ott
Favorite Product
The quick access menu button in the menu let the user see instantly all the people that are tagged in the program in an easy scroll overview, the overview can be extended with the video-in-video's listing for that person.'
Blog post available: advanced options for ott
Custom Design
Add a custom design to make your product details match the atmosphere of the movie 'Memento' . Each video can have a fully customized experience.
Favorite Person